Brand Report Group Project

The project is about building a brand.  It requires student groups to select a product category and develop a new product within their chosen category.  Students will need to take the necessary steps and do the research to make the product a success in the marketplace.  Student groups may choose whatever product they would like for whatever target market they choose.  This project is a chance to apply what students have learned in the classroom.

An example of selected pages from a student group's submission is found below.